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In the advertisement of the Aurora Translucent Highlighter, both the huge Greek mythological setting in the cosmic stardust and the display of the concept of Athena break the visual stereotypes of cosmetic.
PREFECT DIARY完美日记星河高光 但这种记忆符号需要基于品牌基因所定制。花西子，自身拥有强烈的中式美学视觉体系。无论是爆款口红上的中式雕花，还是融入西湖之景的鞠婧祎散粉广告，全部汲取中国古典之美，服从于品牌形象，形成记忆符号扎根于消费者。花西子的这条广告TVC，也是由MINTAKA 制作完成。 But this memory symbol needs to be customized based on brand genes. Florasis has a strong Chinese aesthetic visual system. Both the most popular lipstick and the loose powder into which Chinese traditional elements, West Lake, are integrated, are inspired by Chinese classical beauty. In the end they serve the brand image, and plant a symbol rooted in the memory of the consumers. This Florasis ad TVC was also produced by MINTAKA.
创意视觉制造的价值 The Increasing Value of Creative Vision 36氪的2019年末品牌偏好调查显示，年轻消费者选择品牌时最在意性价比、质量和视觉设计。越年轻，在意视觉体验的比例越高。产品之外的创意性视觉是头部国产美妆的投入重点之一。 以此制造的话题，更能增加品牌知名度，为溢价加码。 36 Krypton's 2019 brand preference survey shows that young consumers are most concerned about cost performance, quality and visual design when choosing a brand. The younger you are, the more you care about the visual experience. Creative vision beyond of the product is one of the key points domestic brands have always been focusing on. Topics created in this way can increase brand awareness and charge the price premium. 朱正廷成为完美日记唇妆代言人。尽管男性艺人与彩妆结合将趋于常态，但当时的视觉冲击还是有别于传统认知，带来不止于粉丝群体，更有大众群体的参与讨论。朱正廷所涂抹的唇膏毫无悬念成为爆款。 Zhu Zhengting(a Chinese singer and actor) became the spokesperson for the perfect diary lip makeup. Although the combination of male artists and make-up will tend to be the norm, the visual impact at that time was quite massive, since it was different from traditional Chinese cognition, bringing not only fan groups, but also public groups to participate in the discussion. The lipstick that Zhu Zhengting applied without any suspense became one of the most popular products of that year.
PERFECT DIARY完美日记 朱正廷玻璃唇釉 2019年，大都会艺术博物馆慈善晚宴(Met Gala)将坎普作为主题，邀请全球时尚明星名人穿此风格服装出席。国内如品牌集合店Play Lounge等提前反应，顺势推出他们所理解的中式坎普服装。完美日记直接与大都会艺术博物馆推出联名眼影盘，与MINTAKA 创意团队将极富戏剧性的坎普风拍入广告。而这些创新与尝试都在为品牌价值加分。 In 2019, the Metropolitan Museum of Art Charity Dinner (Met Gala) used ‘Camp’ as the theme and invite fashion celebrities from around the world to wear this style of clothing to attend. Domestic brands such as the brand collection store Play Lounge responded in advance and launched their Chinese-style Camp apparel. Perfect Diary launched a co-branded eyeshadow palette directly with the Metropolitan Museum of Art. Meanwhile they worked with the creative team of MINTAKA and put the extremely dramatic Camp style into the advertisement. And these innovations and attempts are beneficial to its brand value.
PERFECT DIARY完美日记小金钻口红 从世界工厂，到C-BEAUTY From ‘The World’s Factory’ to ‘C-BEAUTY 2019国内经济放缓，中国美妆逆势上涨。2020年的市场正经受新冠疫情的挑战，根据各大品牌第一季度的财报来看，一股寒流将不可避免的影响整年的行业发展，加速国内美妆行业的整合。 In 2019, the domestic economy slowed down, but Chinese cosmetics market rose against the trend. The market in 2020 is being challenged by the COVID-19. According to the first quarter financial reports of major brands, the slowdown will inevitably affect the industry development throughout the year and accelerate the integration process of the domestic beauty industry. |
